{"title":"Beef","description":"\u003cp class=\"p1\"\u003e\u003cb\u003ePremium Beef Collection\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p2\"\u003eDiscover our hand-selected collection of premium beef, featuring USDA Prime, Choice, Wagyu, and specialty cuts sourced from trusted ranches. Whether you’re grilling steaks, preparing a family dinner, or creating an unforgettable meal, Urban Butcher offers exceptional quality, rich marbling, and incredible flavor.\u003c\/p\u003e\n\u003cp class=\"p2\"\u003eOur collection includes ribeyes, New York strips, filet mignon, brisket, short ribs, burger blends, and exclusive butcher selections—carefully cut and packaged for maximum freshness.\u003c\/p\u003e\n\u003cp class=\"p2\"\u003eFrom everyday grilling to special occasions, experience restaurant-quality beef delivered directly to your door.\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e\u003cb\u003eWhy choose Urban Butcher?\u003c\/b\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003ePremium hand-cut beef\u003c\/li\u003e\n\u003cli\u003eUSDA Prime \u0026amp; Wagyu selections\u003c\/li\u003e\n\u003cli\u003eExpertly trimmed by professional butchers\u003c\/li\u003e\n\u003cli\u003eFreshly packaged for peak quality\u003c\/li\u003e\n\u003cli\u003ePerfect for grilling, smoking, roasting, and sous vide\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"p5\"\u003eTaste the difference that premium quality makes.\u003c\/p\u003e","products":[{"product_id":"beef-sticks","title":"BEEF STICKS","description":"\u003cdiv class=\"image-with-text__text rte body\"\u003e\n\u003cp data-start=\"159\" data-end=\"334\"\u003eClean, probiotic-fermented beef sticks made from 100% grass-fed beef—designed to fuel your body without additives, shortcuts, or compromise.\u003c\/p\u003e\n\u003cp data-start=\"336\" data-end=\"354\"\u003e\u003cstrong data-start=\"336\" data-end=\"352\"\u003eKey benefits:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-start=\"357\" data-end=\"476\"\u003e\n\u003cstrong data-start=\"357\" data-end=\"387\"\u003eNaturally fermented system\u003c\/strong\u003e → Supports gut health and shelf stability \u003cem data-start=\"430\" data-end=\"439\"\u003ewithout\u003c\/em\u003e added acids, chemicals, or fillers\u003c\/li\u003e\n\u003cli data-start=\"479\" data-end=\"592\"\u003e\n\u003cstrong data-start=\"479\" data-end=\"523\"\u003eSingle-ranch, regeneratively raised beef\u003c\/strong\u003e → Cleaner protein, richer flavor, and full ingredient traceability\u003c\/li\u003e\n\u003cli data-start=\"595\" data-end=\"698\"\u003e\n\u003cstrong data-start=\"595\" data-end=\"635\"\u003eSprout-finished, grass-fed nutrition\u003c\/strong\u003e → Sustained energy and recovery you can feel, not just count\u003c\/li\u003e\n\u003cli data-start=\"701\" data-end=\"808\"\u003e\n\u003cstrong data-start=\"701\" data-end=\"733\"\u003eSimple, family-friendly fuel\u003c\/strong\u003e → A satisfying protein snack for athletes, busy parents, and everyday life\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"PLAINVIEW BEEF CO.","offers":[{"title":"One Dozen \/ Original","offer_id":48009327411351,"sku":"sku-43464184692778","price":32.95,"currency_code":"USD","in_stock":true},{"title":"One Dozen \/ Spicy","offer_id":48009327444119,"sku":"sku-43496147714090","price":32.95,"currency_code":"USD","in_stock":true},{"title":"1 stick \/ Original","offer_id":48009327476887,"sku":"sku-43464184660010","price":3.5,"currency_code":"USD","in_stock":true},{"title":"1 stick \/ Spicy","offer_id":48009327509655,"sku":"sku-43496147746858","price":3.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0739\/8693\/2887\/files\/DSC02508.jpg?v=1783799770"},{"product_id":"the-ranch-sampler-box","title":"The Ranch Sampler Box","description":"\u003cp\u003eThis box includes approximately 8.9 lbs of sprout-finished beef, designed as an easy entry point for customers new to Plainview who want a mix of premium steaks and everyday ground beef. Each cut comes from Plainview’s sprout-finished beef system, where cattle nutrition is tightly controlled to support consistent quality, flavor, and nutrient integrity — not commodity variation.\u003c\/p\u003e\n\u003ch4\u003e\n\u003cbr\u003eWhat’s included in this box:\u003c\/h4\u003e\n\u003ch4\u003e• Ground beef (~5 lbs total)\u003c\/h4\u003e\n\u003ch4\u003e• Ribeye steak (0.9 lb)\u003c\/h4\u003e\n\u003ch4\u003e• Kansas City strip (New York strip) steak (1.5 lbs)\u003c\/h4\u003e\n\u003ch4\u003e• Sirloin steak (1.5 lbs)\u003c\/h4\u003e\n\u003cp\u003e\u003cbr\u003eThis box was intentionally composed to give first-time customers a representative cross-section of Plainview beef — combining everyday utility with premium steakhouse cuts.It’s built for customers who want to experience sprout-finished beef across multiple cooking styles without committing to larger freezer quantities.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003eAll cuts in this box come from cattle finished on Plainview’s sprout-based nutrition system, designed to reduce variability and preserve nutrient integrity from pasture to plate.Produced under the Plainview Standard™, prioritizing transparency, control, and repeatability — not commodity shortcuts.\u003c\/p\u003e\n\u003ch5\u003e\n\u003cbr\u003eShips frozen and is designed for freezer storage until use.\u003cbr\u003eWeight Disclaimer: Box weights are listed as fixed totals. Individual cuts may vary slightly in size, but overall box weights are designed to be very close to the stated total.\u003c\/h5\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"PLAINVIEW BEEF CO.","offers":[{"title":"Default Title","offer_id":48009329901719,"sku":"box","price":187.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0739\/8693\/2887\/files\/rsb.webp?v=1783800058"},{"product_id":"premium-ground-beef-box-5lb","title":"Premium Ground Beef Box 5lb","description":"\u003cp\u003eThis box includes \u003cstrong\u003e5 lbs of sprout-finished ground beef\u003c\/strong\u003e, designed for everyday meals that require speed, flexibility, and dependable quality.Each package comes from Plainview’s sprout-finished beef system, where cattle nutrition is tightly controlled to support consistent flavor, fat balance, and nutrient integrity — not commodity variation.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003eGround beef is the foundation of many week-to-week meals. This box was created for customers who want reliable performance across repeated uses, whether cooking burgers, tacos, meat sauces, or batch meals.By sourcing all ground beef from one controlled production system, Plainview reduces variability in texture, fat balance, and cooking results.\u003c\/p\u003e\n\u003ch5\u003e\n\u003cbr\u003e\u003cbr\u003eWeight Disclaimer: Box weights are listed as fixed totals. Individual packages may vary slightly in size, but overall box weights are designed to be very close to the stated total.\u003c\/h5\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"PLAINVIEW BEEF CO.","offers":[{"title":"80\/20","offer_id":48009330163863,"sku":"sku-44456739766314","price":65.99,"currency_code":"USD","in_stock":true},{"title":"90\/10","offer_id":48009330196631,"sku":"sku-44456739799082","price":65.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0739\/8693\/2887\/files\/gbb.webp?v=1783800073"},{"product_id":"premium-ground-beef-box-10lb","title":"Premium Ground Beef Box 10lb","description":"\u003cp\u003eThis box includes \u003cstrong\u003e10 lbs of sprout-finished ground beef\u003c\/strong\u003e, designed for everyday meals that require speed, flexibility, and dependable quality.Each package comes from Plainview’s sprout-finished beef system, where cattle nutrition is tightly controlled to support consistent flavor, fat balance, and nutrient integrity — not commodity variation.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003eGround beef is the foundation of many week-to-week meals. This box was created for customers who want reliable performance across repeated uses, whether cooking burgers, tacos, meat sauces, or batch meals.By sourcing all ground beef from one controlled production system, Plainview reduces variability in texture, fat balance, and cooking results.\u003c\/p\u003e\n\u003ch5\u003e\n\u003cbr\u003e\u003cbr\u003eWeight Disclaimer: Box weights are listed as fixed totals. Individual packages may vary slightly in size, but overall box weights are designed to be very close to the stated total.\u003c\/h5\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"PLAINVIEW BEEF CO.","offers":[{"title":"80\/20","offer_id":48009330360471,"sku":"1","price":109.0,"currency_code":"USD","in_stock":true},{"title":"90\/10","offer_id":48009330393239,"sku":"2","price":109.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0739\/8693\/2887\/files\/premsodka.webp?v=1783800087"},{"product_id":"the-smokehouse-brisket-box","title":"The Smokehouse Brisket Box","description":"\u003cp\u003eFREE 5lb of Ground Beef with the Smokehouse Brisket Box!! (automatically applied at checkout)\u003c\/p\u003e\n\u003cp\u003eThis box includes \u003cstrong\u003eone 10-lb sprout-finished beef brisket\u003c\/strong\u003e, designed for customers who want a single, iconic cut suited for low-and-slow cooking and special meals.The brisket comes from Plainview’s sprout-finished beef system, where cattle nutrition is tightly controlled to support consistent structure, fat balance, and flavor development — not commodity variation.\u003c\/p\u003e\n\u003cp\u003eBrisket demands patience, precision, and dependable raw material. This box was created for customers who want a standalone, high-confidence brisket they can smoke, braise, or slow-roast with predictable results. Plainview’s controlled production system reduces variability in fat distribution and texture, helping the brisket perform consistently across long cook times.\u003c\/p\u003e\n\u003ch5\u003eWeight Disclaimer: Box weights are listed as fixed totals. Individual cuts may vary slightly in size, but overall box weights are designed to be very close to the stated total.\u003c\/h5\u003e","brand":"PLAINVIEW BEEF CO.","offers":[{"title":"Default Title","offer_id":48009330524311,"sku":"2","price":182.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0739\/8693\/2887\/files\/smbrb.webp?v=1783800095"},{"product_id":"grill-master-box","title":"Grill Master Box","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003eThis box includes approximately 18.7 lbs of sprout-finished beef, built for backyard grilling, weeknight barbecues, and dependable crowd-pleasing meals.Each cut comes from Plainview’s sprout-finished beef system, where cattle nutrition is tightly controlled to support consistent flavor, fat balance, and cooking performance — not commodity variation.\u003c\/p\u003e\n\u003ch4\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cmeta charset=\"utf-8\"\u003eWhat’s included in this box:\u003c\/h4\u003e\n\u003ch4\u003e• Ground beef (12 lbs total)\u003c\/h4\u003e\n\u003ch4\u003e• Sirloin steak (2.75 lbs)\u003c\/h4\u003e\n\u003ch4\u003e• Ribeye steak (1.85 lbs)\u003c\/h4\u003e\n\u003ch4\u003e• Kansas City strip (New York strip) steak (2.1 lbs)\u003c\/h4\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003eThis box was intentionally composed to cover the full range of grilling needs — from burgers to premium steaks — without overcomplicating freezer inventory.It’s built for customers who want high-confidence grilling cuts that perform consistently across multiple cooking styles and group sizes.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003eAll cuts in this box come from cattle finished on Plainview’s sprout-based nutrition system, designed to reduce variability and preserve nutrient integrity from pasture to plate. Produced under the Plainview Standard™, prioritizing transparency, control, and repeatability — not commodity shortcuts.\u003c\/p\u003e\n\u003ch5\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cmeta charset=\"utf-8\"\u003eShips frozen and is designed for freezer storage until ready for use.\u003cmeta charset=\"utf-8\"\u003e\n\u003c\/h5\u003e\n\u003ch5\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cmeta charset=\"utf-8\"\u003eWeight Disclaimer: Box weights are listed as fixed totals. Individual cuts may vary slightly in size, but overall box weights are designed to be very close to the stated total.\u003c\/h5\u003e","brand":"PLAINVIEW BEEF CO.","offers":[{"title":"Default Title","offer_id":48009330786455,"sku":"KC BBQ Box","price":329.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0739\/8693\/2887\/files\/gmb.webp?v=1783800105"},{"product_id":"the-plainview-filet-6-pack","title":"The Plainview Filet 6-Pack","description":"\u003cp\u003e\u003cstrong\u003eLimited production — contact us for current availability.\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003eThis box includes approximately 2.85 lbs of sprout-finished filets (filet mignon), offering one of the most tender cuts of beef for precise, high-confidence cooking.Each filet comes from Plainview’s sprout-finished beef system, where cattle nutrition is tightly controlled to support consistent tenderness, flavor, and nutrient integrity — not commodity variation.\u003c\/p\u003e\n\u003ch4\u003e\n\u003cbr\u003eWhat’s included in this box:\u003c\/h4\u003e\n\u003ch4\u003e• 6 × Filets (filet mignon) (0.48 lb each)\u003c\/h4\u003e\n\u003cp\u003e\u003cbr\u003eThe filet — also known as filet mignon — represents the premium end of tenderness in beef. This box is designed for customers who value clean flavor, refined texture, and reliable performance across repeated meals. By sourcing all filets from a single controlled system, Plainview delivers consistency that is difficult to achieve with commodity beef.\u003c\/p\u003e\n\u003ch5\u003eWeight Disclaimer: Box weights are listed as fixed totals. Individual cuts may vary slightly in size, but overall box weights are designed to be very close to the stated total.\u003c\/h5\u003e","brand":"PLAINVIEW BEEF CO.","offers":[{"title":"Default Title","offer_id":48009330917527,"sku":"sku-42902480617514","price":149.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0739\/8693\/2887\/files\/mask_group.webp?v=1783800112"},{"product_id":"chef-s-premium-cut-box","title":"Chef’s Premium Cut Box","description":"\u003cp\u003eThis box includes 16.2 lbs of sprout-finished beef, intentionally composed to showcase Plainview’s highest-performing steak cuts alongside everyday versatility.Each cut comes from Plainview’s sprout-finished beef system, where cattle nutrition is tightly controlled to support consistent tenderness, flavor, and nutrient integrity — not commodity variation.\u003c\/p\u003e\n\u003ch4\u003eWhat’s included in this box:\u003c\/h4\u003e\n\u003ch4\u003e• Ground beef (5 lbs total)\u003c\/h4\u003e\n\u003ch4\u003e• Sirloin steaks (3 lbs total)\u003c\/h4\u003e\n\u003ch4\u003e• Ribeye steaks (3.4 lbs total)\u003c\/h4\u003e\n\u003ch4\u003e• Kansas City strip (New York strip) steaks (2.8 lbs total)\u003c\/h4\u003e\n\u003ch4\u003e• \u003cmeta charset=\"utf-8\"\u003eFilet (filet mignon) steaks (2 lbs total)\u003c\/h4\u003e\n\u003cp\u003e \u003cbr\u003eThis box was created for customers who want a complete premium steak experience — balancing indulgent cuts with practical options for repeated meals.Rather than focusing on a single steak, the Premium Steak Box allows customers to experience how Plainview’s sprout-finished system performs across multiple high-value cuts, all sourced from a single controlled production process.\u003cbr\u003e\u003cbr\u003eAll cuts in this box come from cattle finished on Plainview’s sprout-based nutrition system, designed to reduce variability and preserve nutrient integrity from pasture to plate.Produced under the Plainview Standard™, prioritizing transparency, control, and repeatability — not commodity shortcuts.\u003c\/p\u003e\n\u003ch5\u003e\n\u003cbr\u003eShips frozen and is designed for freezer storage until use.\u003cbr\u003eWeight Disclaimer: Box weights are listed as fixed totals. Individual cuts may vary slightly in size, but overall box weights are designed to be very close to the stated total.\u003c\/h5\u003e","brand":"PLAINVIEW BEEF CO.","offers":[{"title":"Default Title","offer_id":48009331114135,"sku":"sku-42891749261354","price":413.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0739\/8693\/2887\/files\/cpcb.webp?v=1783800121"},{"product_id":"the-plainview-ribeye-6-pack","title":"The Plainview Ribeye 6-Pack","description":"\u003cp\u003eThis box includes 4.95 lbs of sprout-finished ribeye (rib eye) steaks, built for customers who value rich flavor, marbling, and consistent performance on the grill or in the pan. Each ribeye comes from Plainview’s sprout-finished beef system, where cattle nutrition is tightly controlled to support repeatable quality, juiciness, and nutrient integrity — not commodity variation.\u003c\/p\u003e\n\u003ch4\u003e\n\u003cbr\u003eWhat’s included in this box:\u003c\/h4\u003e\n\u003ch4\u003e• 6 × Ribeye (rib eye) steaks (0.825 lb each)\u003c\/h4\u003e\n\u003cp\u003e\u003cbr\u003eThe ribeye is prized for its marbling and bold flavor. This box was created for customers who want a single, indulgent steak cut they can rely on for consistently satisfying results. By sourcing all ribeyes from one controlled production system, Plainview minimizes variability and delivers dependable cooking and eating quality across every steak.\u003cbr\u003e\u003c\/p\u003e\n\u003ch5\u003e\n\u003cbr\u003eWeight Disclaimer: Box weights are listed as fixed totals. Individual cuts may vary slightly in size, but overall box weights are designed to be very close to the stated total.\u003c\/h5\u003e","brand":"PLAINVIEW BEEF CO.","offers":[{"title":"Default Title","offer_id":48009331310743,"sku":"sku-42902484451370","price":182.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0739\/8693\/2887\/files\/riby6p.webp?v=1783800130"},{"product_id":"the-kansas-strip-6-pack","title":"The Kansas Strip 6-Pack","description":"\u003cp\u003eThis box includes 3.78 lbs of sprout-finished Kansas City strip (New York strip) steaks, designed for customers who want a classic steakhouse cut with reliable performance and consistency.Each steak comes from Plainview’s sprout-finished beef system, where cattle nutrition is tightly controlled to support repeatable quality, flavor, and nutrient integrity — not commodity variation.\u003c\/p\u003e\n\u003ch4\u003e\n\u003cbr\u003eWhat’s included in this box:\u003cbr\u003e• 6 × Kansas City strip (New York strip) steaks (0.63 lb each)\u003c\/h4\u003e\n\u003cp\u003e\u003cbr\u003eThe KC strip — also known as the New York strip — is valued for its balance of tenderness, flavor, and versatility. This box was created for customers who want a single, dependable premium cut they can cook with confidence across repeated meals.By sourcing all steaks from one controlled system, Plainview minimizes variability and delivers consistent results from grill to plate.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch5\u003eWeight Disclaimer: Box weights are listed as fixed totals. Individual cuts may vary slightly in size, but overall box weights are designed to be very close to the stated total.\u003c\/h5\u003e","brand":"PLAINVIEW BEEF CO.","offers":[{"title":"Default Title","offer_id":48009331540119,"sku":"sku-42902482485290","price":126.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0739\/8693\/2887\/files\/mask_groupdaw.webp?v=1783800137"}],"url":"https:\/\/urbanbutcher.shop\/collections\/beef.oembed","provider":"Urban Butcher","version":"1.0","type":"link"}